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Instagram ended up generating an ad effectiveness score of 10.8 percent, even though the number of times users looked at ads during a session on the app was only 1.9 percent.
Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives.
Google Ads also allows a business to focus on the people who are searching specifically for what they want. This means your business’ searches can be continually refined so that only people who want to buy your products or services are sent to your websites through this platform