Brand positioning is the process of positioning your brand in the mind of your customers. More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest.
Getting the correct influencers to promote your brand plays a very important role in gaining audience and creating a brand identity.
The brand image describes the subjective perception from the outside, the brand identity is specifically controlled by the brand owner. The brand identity defines how the brand owner wants the brand to be perceived.
Brand image is the customer’s perception of your brand based on their interactions. It can evolve over time and doesn’t necessarily involve a customer making a purchase or using your product or service.