Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services, potentially including a selection of a target audience; selection of certain attributes or themes to emphasize in advertising.
1. Preparing Yourself for Marketing
Preparing a marketing plan involves the task of analyzing market opportunities through Market Research, identifying profitable, the unique selling proposition about your product/service, and how your product/service stands out and targeting them through compounded marketing mix strategies (4P`s – Product, Price, Place, Promotion).
The success of the marketing planning process is determined by more than simply the production of a marketing plan. An effective planning process will yield a usable plan and, in so doing, will additionally identify insufficient or unreliable information, promote clarity of thinking within the team and recommend methods for better team working.
Emotions are of two types in marketing either FEAR or DREAMS.
Either you make the client dream of a better future or either you make the client fear the unanticipated challenges that life may throw at you if they don’t buy the product.
Emotional marketing is a form of marketing communication in which (a singular) emotion is leveraged to help an audience identify with- and buy a product. Emotions in marketing like anger, happiness, or compassion give more meaning and depth to the experience of a brand or product
Here comes the most important step in marketing.
The principle of urgency relates to our fear of missing out (FOMO).
You have to make the customer feel that if he/she doesn’t buy your product/service in a particular period he/she would regret not buying the product/service at the right time and some other person/company benefited from that particular product/service.