Each social platform has a remarkable audience. Businesses can target audiences, segmenting them by numerous specific demographics and interests. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.
Social Media Improves Brand Awareness
Adding a social media strategy into your marketing mix increases brand visibility and recognition. It’s an excellent opportunity to share the latest news and product updates directly with your target audience. Your content has a broader reach, and the brand becomes more familiar to new leads and current customers.
Social Media is cost-effective
Social media advertising has to be one of the least expensive ways of marketing your business digitally. With so many different advertising tools available on these social media forums, you can make use of this opportunity and cost-effectively market your product. The best thing about social media marketing is that you don’t have to use adverts or ad tools to market your brand.
Cost Per Thousand Impressions
- Direct Mail – $57
- Broadcast TV – $28
- Magazine – $16
- Newspaper – $16
- Radio – $10
- Billboards – $5
- Social Media – $2.50
Improved Brand Loyalty & Retargeting
As clients, we all want to shop at a store where the team pays attention to us. It’s human nature. It is identical to online shoppers. By interacting with them, answering questions, or acknowledging concerns, customers are more likely to be loyal to the brand.
You can retarget the people who have abandoned them by serving ads to them on their social platform. As social media ads can be highly targeted.
Marketplace Awareness from The Source
Understanding what customers need is the most important whether you are delivering goods or services. Social Media helps you do it very easily and in a very systematic manner.
It can also be done by observing customer activity.
It Builds Trust
In any relationship, whether it’s person to person or person to brand, every interaction offers a new opportunity to either strengthen or weaken trust. Because brands interact with their audience in so many ways, that means that there are a variety of different avenues that lead to more trust.
By advertising more and posting content consistently you start interacting with your customers more and more. This helps you many chances to gain trust. Even having the power to decide how your business appears on social media gives you great power to gain trust.